Four Findings

Twitter Should Matter For Outreach

Twitter Should Matter For Outreach

Sometimes it feels like we’re going through the motions with Twitter. Remember when you created a Twitter handle? Or where you first experienced hashtags? Twitter seemed like an important place to declare your digital presence, attract interest, create connections and impact your business. Yet for many businesses, Twitter has become…

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How To

This Thing About Giving Back

This Thing About Giving Back

What is a successful event? We are inspired by businesses whose events naturally attract their fans and customers, and wonder what drives their success.  One of the not-so-secret ingredients is expanding beyond the business at hand and giving back to the community, through good works. Maybe you are running events…

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What You Missed

Why Influencers Are Turning Micro

Why Influencers Are Turning Micro

Celebrity marketing is old news, with businesses of all sizes shifting to micro influencers. Sure, Big Brands will continue to feature stars. How about Sofia Vergara, her son and their fabulous shampoo? Jennifer Aniston and her beloved skin creme? Or Dennis Quaid and his fake spokesman take on insurance? These commercials are…

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TradeNews Reaction

Your Brand, Your Survey Mode

Your Brand, Your Survey Mode

Now that research survey tools have become democratized and readily accessible online, businesses are relying on them to make ongoing connections with fans, prospects and customers. Online surveys are okay It’s worth listening to expert researchers who caution us about findings based on how people give their opinions. This week,…

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