The Bigger Picture

Brand Affinity for Main Street

Brand Affinity for Main Street

Often the biggest spending brands lead the way, and we enjoy watching Super Bowl commercials as much as anyone. Yet it’s possible for local businesses to win the hearts and minds of their target consumers, without spending $5 million for 30 seconds of airtime. Your Brand Presence Small business owners…

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Four Findings

Reasons to Hop On the Amazon Train

Reasons to Hop On the Amazon Train

Ignoring the Amazon train may soon be a thing of the past, as many small business owners are beginning to realize that joining Amazon actually helps rather than hurts them. The ubiquitous, always accessible one-stop shop has gained the trust and loyalty of online shoppers worldwide. Are small businesses supposed to compete…

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How To

Become an Event Engagement Expert

Become an Event Engagement Expert

It’s no secret that throwing events is a great way for your business to engage with the community. It’s been a popular tactic since the dawn of time. A successful event should increase your brand awareness and strengthen your customers’ loyalty. In turn, you’ll earn positive word-of-mouth from followers and…

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What You Missed

Hey Google, Prevent Business Review Spam

Hey Google, Prevent Business Review Spam

We’re pretty sure you missed this appalling news, from one week ago. Phantom 4-Star reviews have appeared on local Google business listings, reports one sleuth in Sterling Sky’s Local Search Forum. While your business didn’t get spammed, 37 unlucky owners received early holiday gifts of 64,000 fake reviews. Our concern…

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Q and A

Psst, Facebook Groups for You

Psst, Facebook Groups for You

Businesses still pay for their Facebook presence. Like all social media, Facebook was created to help those in the modern world stay connected. Yet many businesses are stuck in the past when using Facebook and communicating with their target audiences. When you think about using Facebook to engage with followers,…

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What Not To Do

Content Marketing No-No’s

Content Marketing No-No’s

It’s all too easy to slip into bad marketing habits, sometimes without even noticing. When content marketing, every marketer is at risk of falling into old, repetitive patterns rather than continuously evolving with their audience. Ask yourself if you have ever, or how regularly, you fall victim to these common…

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