Social media marketing has become a necessity, not a luxury. Here are seven tips to cost-effectively increase your business promotional efforts through social media. 1. Use Social Media to Sell, Not Just to Advertise. Social media gives your sales team the ability to connect with customers alongside the customer acquisition…
Small businesses have better access to their social media followers and customers than ever. Facebook tools for SMB’s can be incredibly helpful, resourceful, and easy to use to improve advertising power. The social media giant just unleashed a number of additional tools that can help small business owners to improve their…
It was just a little over a decade ago that the average small business owner was grappling with the idea of having a functioning website. Today, that same individual must now focus on a much wider array of digital marketing tools, including social media and blogging. Understanding the New Rules…
A truism: To remain operational, most businesses need to not only meet the needs of existing customers but also attract new ones. To do this, you need to market. Small business marketing today is much different. Now, your focus should not just be on sales and promotions, but on building a brand,…
It is a truism in the Internet age that a website unseen by online users might as well not exist. Likewise, a business that has no website at all, will face continued challenges gaining clientele, as consumers increasingly use online searches to find whom to patronize. So, what can be…
Permission marketing is an important style of selling products and services. This type of marketing is like attracting bees to honey, as a small business owner you are being respectful of potential customers, and regular customers by simply asking for their permission to send them (email) promotional material and or…