There is a lot of discussion these days among marketers about building a recognizable brand. Customers come to associate your brand name, logo and messaging, with a person or company. The ultimate hope is that the brand will evoke a positive image, leading people to read a blog, visit a website, place an order…
Contrary to popular belief, search engine optimization (SEO) has been around for far longer than just a few years, or even a decade. You may be questioning: what is SEO? SEO originated in the 1990s and has since become a process that connects hundreds of millions of Internet users to the…
Once you have defined your competition, make a list of all the things you do differently and better for your target customers. For example: Are you products better in some way — more natural, stronger, less expensive? Are they made from better materials? Do you have products or services that the…
Once you have crystallized your business vision, all businesses need to thoroughly understand who is your target customer? In essence, who does your business serve? The more you know about your target customer the better. Are your target customers, upscale, middle or lower income? Are you focused on certain ethnic groups? A particular gender…
Success is the combination of numerous elements coming together. One of the most important factors in a company’s success is having a clear vision of where your business is headed and how it will compete and win in your chosen marketplace. Successful companies don’t just “luck out”, they have a…
While typically companies often start with Facebook and Twitter, there are a number of Social Media Networks used for online marketing. Below is a quick summary of some of the key social media networks utilized for social media marketing, and how they tend to be used. Facebook – Facebook is…