TradeNews Reaction

To Groupon or Not to Groupon

To Groupon or Not to Groupon

We’re pretty sure you know Groupon. Have you considered using this channel? Today analysts predicted the giant coupon company will report $2.63 billion annually in sales, a drop of nearly 10 percent. Their U.S. coupon business is shrinking quickly, down 17 percent in the last quarter. Despite these results, Groupon has expanded from…

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What You Missed

Personalized Marketing Is Possible

Personalized Marketing Is Possible

Some 80 percent of consumers are more likely to do business with a company that offers personalized experiences. You may have missed how personalization impacts sales! Businesses should expect consumers who find personalization “very appealing” to be their best customers by far. Plus consumers who rate businesses as doing “very well”…

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Wow Factor Video

Unboxing Your Influencers

Unboxing Your Influencers

Have you heard of unboxing videos? They feature people excitedly opening and then reviewing, showing or using products. Videos of product reveals seem genuine coming from users, who naturally spread awareness about brands and their newest offerings. Few product users are as popular as DewPieDew, who plays video games and…

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The Bigger Picture

Trust Winners and Losers

Trust Winners and Losers

Amazon is the most trusted company. Facebook is the least trusted company. In a recent survey, some 27 percent of Americans said they trusted Amazon the most and 40 percent trusted Facebook the least with their personal information.  On the flip side, 3.8 percent trusted Facebook the most and 7.7…

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