Business in the twenty-first century has evolved the point where there are a wide array of marketing tools to grow your business.

It is important for the success of any company to utilize the latest marketing tools to their fullest potential. One tool that businesses use has grown to depend on over the years is Facebook – as an advertising platform! It’s hard to argue that Facebook isn’t the app of the decade. It has survived more over a decade now, and with great success.

Here is why you should you should consider using Facebook and Facebook Advertising to increase brand awareness and sales for your business..

The competition
Most of your competitors are probably using Facebook to advertise their products, services, and business. Whether you’re in the clothing, accessories, makeup, gadgets, or even travel business, Facebook advertising can help your business increase awareness, general leads and grow sales.

If your business is ready to start standing up to the competition, Facebook advertising is the way to go!

A Facebook page is not enough
Many businesses publize their product on their Facebook page. Unfortunately, for most businesses simply posting from their Facebook page is no longer sufficient. These days many social media users do not take the time time to visit a particular Facebook page. They tend to focus on scrolling down their news feed. For this reason, savvy businesses need to utilize ads to capture viewers’ eyeballs at a glance.

Facebook Advertising is one of the cheapest forms of advertising
Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. Facebook ads can cost you as little as just a few cents and reach thousands of people! (Note: Often even targeted ads are in the $3 – $5/CPM range)

At that point, it’s increasingly challenging to economically justify spending money on traditional media such as radio ads, TV commercials, billboards, and other offline media, to reach the same audience.

It’s fast
Facebook advertising is fast. It drives immediate results and quick learning. You could start reaching thousands of people today! If you are looking for a fast way to drive traffic and conversions, Facebook advertising is a great solution.

Targeted advertising
Another major benefit of Facebook advertising is its ability to reach your exact audience. Facebook ad targeting is one of the best platforms for delivering targeted advertising. You can advertise to people by age, interests, behavior, and location. If you know your target customers, you can use Facebook advertising to reach and engage them.

Facebook advertising increases brand awareness
Facebook’s affordable advertising is a great way to build brand awareness and brand recognition. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a purchase decision.

Facebook advertising increases website traffic
Facebook advertising can boost your website traffic. You can run website click-through campaigns to target your audience and direct them to your website. A simple yet engaging ad on Facebook can make consumers familiar with your brand name or products. If your ad is sufficiently compelling and includes a link, people will be likely to click to visit your website or blog.

While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook advertising make it more beneficial than many other sources.

Increase in SEO ranking
Search engines utilize social signals to help rank websites. Social signals consist of activity such as shares, likes, and comments on your social media content. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings.

Remarketing
Essentially, remarketing technology shows ads for your business to people who have already visited your website, used your mobile app, or give you their email address. People will see your ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google. You can use remarketing to drive sign-ups, leads, downloads, etc. You can combine remarketing with Facebook product ads.

People spend a lot of time on Facebook
Did you know that the average person is more likely to check their Facebook or Instagram feeds than they are to have a glass of water? This explains why you should consider advertising on Facebook. Facebook is too significant a platform for a business of any size to ignore. The average person spends 28 percent of his or her time online on social networks or 1.72 hours per day.

If you think Facebook advertising can help to boost your business, grow your engagement and also awareness, you are probably right. To learn more business growth tips, or to get some help with your Facebook advertising, visit IntellaSphere.

Bruce Worrall

+Bruce is the CEO and Mastermind behind IntellaSphere and regularly blogs about Small to mid-size business challenges and opportunities for growth. He can also be reached at @bruce_worrall.